I'm Vikki.
I like figuring things out.
I'm curious by nature. I ask questions, join the dots and tend to notice when something isn't quite working as well as it could.
Over the years, that's taken me from delivering events to leading global teams, managing client relationships, developing people and taking a much broader role in how businesses run. I've worked in-house, in agencies and as a consultant. I've seen what happens when brilliant people have the right support, when a process finally makes sense, and when a good idea gets the attention it needs to become something real.
I've also seen how much time and energy gets wasted when those things don't quite work...that's the bit I enjoy working on. Understanding what's going on, getting the right people involved and finding a better way.
I don't believe in making things complicated, or changing things just because. Sometimes the answer is a proper rethink. Sometimes it's a conversation that should have happened six months ago.
I'm interested in making things better, and making sure it's something that actually works in real life.
A bit of experience goes a long way
Head of Client Services
Driscoll Brothers
Leading client services and overseeing a team of project professionals, with a focus on people development, client relationships and the successful running of the business. Working across departments to improve processes, support recruitment and resourcing, strengthen ways of working and maintain financial oversight. Increasingly involved in the wider operational running of the business alongside strategic oversight of client projects.
Group Account Director
The Fresh Group
Leading a team of 14 across 20 core client accounts, overseeing project delivery, account development, client relationships, budgeting and forecasting. Responsible for team development, career progression, recruitment and resourcing across permanent and freelance teams. Working with department heads on strategic planning, process improvement and creating a strong team culture, while balancing commercial priorities with the realities of a fast-paced agency.
Director, Global Events
Arm
Leading a global team of 26 across APAC, EMEA and the USA, with responsibility for event strategy and delivery across flagship events and major industry exhibitions. Working with senior stakeholders to shape experiences for key audiences, manage budgets and plan future activity. Developing the strategy for a return to in-person events from 2022, including evaluating hybrid formats and new approaches to audience engagement.
Head of Activations
People Activation
Led a team of seven delivering employee engagement activations for global clients. As a member of the leadership team, contributed to strategy, new business, client services, sustainability and people, alongside departmental budgets, forecasting and project performance. Developed client relationships and supported opportunities to grow and strengthen existing accounts.
Consultancy Highlights
Events for Impact
Providing strategic advice and practical support across event strategy, virtual experiences, audience engagement and event programme development for clients across technology, healthcare and membership organisations.
A bit about how I work
01 THE BIG PICTURE
Before jumping into solutions, I want to understand what we're actually trying to achieve. What's working, what's not, and what are we trying to change? I'll ask questions, challenge assumptions and look beyond the immediate problem before deciding what needs to happen.
02 THE DETAIL
Some times it's the little things that matter. I like getting under the skin of a problem. Talking to the people involved, understanding what's happening day to day and working out why things aren't quite clicking. Often, the issue isn't what it first appears to be.
03 THE REALITY
Ideas are easy. Making them work is the interesting bit. I'll help turn the thinking into a practical plan, make decisions when needed and get stuck in to make it happen. No unnecessary complexity, no plans that never leave the page.