About Me
I love making things better.
I'm inquisitive. I ask questions and analyse the answers. I'm imaginative. I take those answers and create new solutions.
Events are amazing (ok, so I'm biased). But really, they are second to none in engaging with audiences and establishing true connections whether that's face-to-face, virtually or a hybrid of the two...when they're done well. I've worked internationally with companies from 1-15,000 employees, from startups to agencies to global corporates. I'm very passionate about leading and establishing teams to either break into the crazy world of events organising or bringing fresh ideas to existing event programmes . I'm currently based just outside of Manchester, in the rainy but fabulous North West and working for my clients across the world. Check out the services I offer here.
Life outside of work? It's pretty great, with a mostly perfect balance between a bit of city and countryside to keep me entertained. Happiest when I'm travelling, eating great food, and trying new things (most recently this was having a go at flying a plane!).
Most recent experience
Group Account Director
The fresh Group
Leading a busy team of 14 delivering events and comms projects for 20 core accounts. Overseeing all project delivery; account and project management, budgeting, forecasting and income, account development and client relationships. Leadership and team personal development, focussing on career progression, process implementation and improvement. Resourcing and recruitment across in-house and freelance support to get the right people in the right roles. Ensuring fresh culture and behaviours are part of everyday and supporting the team to maintain work life balance in the intense world of the events industry within agency. Strategic and long term planning, bringing together heads of departments for regular catch ups.
Interim Director, Global Events at Arm
Arm Ltd
Focus on leadership and strategy to ensure a global team of 26 across APAC, EMEA and USA deliver Arm's two most high profile flagship events virtually alongside large scale exhibition presence at multiple external shows. Planning and forecasting for a return to in-person events from 2022 including assessing and reviewing hybrid options.
Consultancy and freelance projects
Events for Impact
Live Union, Account Director, Agency - Developing a rebrand and launch virtually for a 100,000-person global company. Bespoke immersive platform, client relationship management, project delivery.
UK Chamber of Shipping, Event Consultant - Working with the in-house events team to deliver the annual conference virtually. Platform evaluation and recommendation. Hopin management and technical production.
THIS Institute, Virtual Events & Engagment - Planning & launching an engaging & interactive virtual version of the annual flagship conference to bring together attendees across academia, industry & healthcare. Building the 2021 event strategy.
The Bradfield Centre, Event Program & Partnership Manager - Program creation, partnering & delivery for a tech co-working space. Focusing on growing Diversity, Inclusion & Sustainability events offering to the member community & wider Cambridgeshire area.
CW Unplugged: Tech for the Environment, Event Manager - A tech for good initiative designed to inspire young entrepreneurs, engineers & technology leaders to come forward & share their insights.
Head of Internal Events
Arm Ltd
Leading a global events team to deliver Arm's Internal events programme internationally. Our team of eight deliver c. 40 key 100-3000 attendee events for employee experience and global content and strategy communication. Working with senior stakeholders across various departments throughout Europe, USA and APAC. Two - three year budget and strategic planning to grow and evolve the internal events calendar. Researching and implementing innovative event technologies and processes to develop sustainability and engagement.
Testimonials
Your excellent professionalism, creativity, attention to detail and positive approach has been exemplary and I have really enjoyed working with you. You have been of great value to CW and I have no hesitation in recommending you.
Abhi Naha, CCO
CW (Cambridge Wireless)
Vikki is phenomenal – strategic, creative, collaborative, able to influence stakeholders, a great problem solver, has super project management skills and is also just a lovely person to have around. She worked as part of my team running Arm’s large internal events as maternity cover for a year, and excelled at everything she took on in an environment that was often challenging and changing. From budgeting, to team coaching through to delivering creative events and ensuring proper measurement, Vikki knows her stuff when it comes to delivering fantastic events, and I would work with her again in a heartbeat.
Adele McIntosh, Senior Director - Internal Comms
Arm Ltd
If you're looking for someone who has already thought of (and implemented) what you want (or what needs doing), then Vikki is that person. She's always one step ahead, she excels at idea creation, coordination of multiple tasks simultaneously and risk management. Set Vikki a goal, and she'll meet it - and even better, she’ll exceed your expectations in the process.