Event Services
Physical | Virtual | Hybrid
Delivery
Creation
If you're looking for a way to turn your an idea into an actual, functioning, impactful event that will achieve the objectives you need for your organisation - this is for you. I’ll work with you from the very beginning to brainstorm how we can turn your idea into an event reality (or virtual reality!). And then put a plan in place to deliver it end-to-end.
Management
You’ve already got an event in the pipeline, or it might be a recurring event you do every year but you need extra resource to deliver it. Or it might be that you want a fresh pair of eyes to take a look and would like it to be reviewed, or might be as simple as the day to day management and onsite (or online) running of the event. If you’ve got an event you need extra support with, I can help.
Presence
Would you like to get more out of exhibiting? Are you just going through the motions instead of maximising the impact of the exhibition - before, during and after? Or perhaps you’ve never exhibited before and you’d like to explore the options. I can help implement ways to create more engagement with attendees and help find the best spots for you to spend your money.
What sort of things are included?
Creation
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Total honesty about how (if) your idea could work as an event. I love events but won't do one 'just because'.
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Research into your audience and objectives to make sure this event is inline with your strategy (if you need more strategic support read more about this service here).
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Event design and delivery from initial conception to completion.
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Plus all of the below Management services.
Management
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End-to-end event delivery
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Venue and/or virtual platform sourcing
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Objective setting
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Event marketing and promotion
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Onsite/online event management
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Budget management
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Reporting against objectives
Presence
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How to get the most out of your exhibition stand
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Staff briefing and itinerary
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Furniture, AV and stand ordering
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Stand layout to maximise traffic flow
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Competition/audience engagement tools
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Promotional materials - design and ordering to capture attention
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Logistics and shipping requirements to ensure everything you need is available on the stand
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Onsite management - build up and break down, staff support
Sustainability
Although I’m a huge advocate of the importance of events, I do recognise events are incredibly wasteful. Whilst Events for Impact likes to focus on the positive impacts, I’m well aware of the negative ones too. It’s important to acknowledge and one of the key reasons why I set up this consultancy and service company. If you’re looking to make your events more sustainable, and need to know some quick wins or longer terms goals to achieve this, I’ll help with the key things you need to get set up or consult throughout a project.
What sort of things are included?
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Benchmarking - let’s look at where you’re at now
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Measurements - how do we know we’re improving or making a difference
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Potential tools and suppliers to aid the ongoing tracking and reports
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Suppliers - what questions to ask and how to hold them accountable
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Setting realistic goals and expectations
Leadership
The past few years of my events career have led me to another passion. Leadership and people development. I’ve managed global teams of 27 across three continents and all the joy and issues that go with it. I am able to step into interim and covering contracts to help lead, develop and nurture small to large teams, support with process and guidance and build honest and open relationships quickly. I understand the world of events in both agency and in-house, it’s high pressured with unique issues and varied personalities and that understand supports my HR approach. Happy to consult small to medium agencies or in-house teams to support people management and delivery.
What sort of things are included?
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Director level cover to run departments (including budgeting)
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Personal development - plan implementation, guidance, assessments
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Mentoring and coaching line managers
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Improvement plans ways to navigate difficult conversations
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Motivating teams to collaborate
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Identifying issues
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Operational review and process improvement
Strategy
Already running events as part of your marketing or internal communications strategy? Are you finding you’re just ‘getting the events done’ but not getting the most out of them? Or perhaps you’re just about to step into the world of events as a startup but not really sure where to begin?
Events can be time consuming and hard work but they're an awesome way to really engage with your audiences but… Are they the right events? Are you successfully measuring their success? Are you spending too much time or money on them (or too little!)? If any of these questions strike a cord then this is for you.
I’ll sit down with you and review your current, or create a new, event programme that aligns with what your company is setting out to achieve. I'll give you honest feedback, conduct research, make recommendations, provide tools to improve processes and establish methods which will help to get the most out of your events (and investment in them).
What sort of things are included?
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Analysis and review of current event programme
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Budget and ROI management
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Objective setting inline with the wider company strategy and how to achieve
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Building a manageable programme for the events team
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Discovering the right events for you to attend/exhibit/sponsor/host and integrating this into a schedule of event activity
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Implementing measurement tools to show performance against objectives and event value