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by Vikki Barcroft

MAKING EVENTS BETTER

All about impact. Seriously strategic and curiously creative. Passionate about making great things happen in the world of physical & virtual events. Based out of Manchester, UK.

Event managing internationally.

Rounding off the first week of #freelancelife in #toronto! Loved this wall in #graffitiall

RECENT & CURRENT PROJECTS

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Arm's Interim Global Director of Events

Leading the global team to deliver high profile flagship events

Leading a team of 25 across EMEA, APAC and USA.  Working with senior stakeholders across Arm to plan and deliver the event strategy from within enterprise marketing. Focusing on experience led immersive virtual event delivery  with key audiences. Researching & developing  hybrid event plans for 2022 and beyond.

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Group Account Director - The Fresh Group

Heading up the Core Account Team to deliver projects across 20 clients

Overseeing all project delivery; account and project management, budgeting, forecasting and income, account development and client relationships. Leadership and team personal development, focussing on career progression, process implementation and improvement. Strategic and long term planning, bringing together heads of departments for regular catch ups.

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Account Director - Live Union

Leading the project and delivery of a global series of internal events

Working with both client event and marketing teams, and agency technical, production and creative teams to lead on and develop a bespoke virtual event experience for a global series of strategic internal events. Full virtual event management support and guidance including client technical training to manage aspects of production within the platform backend.  

TESTIMONIALS

Vikki is phenomenal – strategic, creative, collaborative, able to influence stakeholders, a great problem solver, has super project management skills and is also just a lovely person to have around. She worked as part of my team running Arm’s large internal events as maternity cover for a year, and excelled at everything she took on in an environment that was often challenging and changing. From budgeting, to team coaching through to delivering creative events and ensuring proper measurement, Vikki knows her stuff when it comes to delivering fantastic events, and I would work with her again in a heartbeat.

Adele McIntosh, Senior Director - Internal Communications

Arm

Get in Touch

Interested in learning more about me, my work or how we can collaborate on an upcoming project? Feel free to reach out anytime, I would be more than happy to chat.

Based in Manchester, working around the UK and internationally.

Manchester, UK

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